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The pandemic and its corollary, the shutdown of the majority of the US economy, have had a major impact on how we live, how we work, and even how we sell.
One of the hottest parts of the US economy for some time has been the technology sector, with SaaS (software-as-a-service) being a major contributor. Studying the health of SaaS sales during and after the “COVID shutdown” gives us some insight as to how the US will come out of this unprecedented downturn.
To study this, we surveyed 755 B2B SaaS professionals who are part of the sales process at their companies in the second half of May and early June 2020. We also conducted 25 interviews with B2B SaaS sales leaders to go into greater detail and get a better understanding of what they are experiencing within their own organizations.
Our extensive research into B2B SaaS sales professionals uncovered that:
Our study also found:
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