As part of our White Paper on the State of SaaS Sales we surveyed 755 SaaS sales professionals on a variety of topics ranging from the nature of their sales pipeline to their experiences with remote work. To further uncover what selling looks like for sales professionals during COVID19 we followed up with our friends at Force Therapeutics, a leader in episode based digital health care delivery.
Although cold calling is now tougher than ever, it is still one of the most effective channels if done right. After all, 78% of decision-makers say they have taken an appointment or attended an event that came from a cold call. The key here is to adapt.
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