Discover the key differences between lead generation and appointment setting, and learn when to outsource each service to maximize your sales pipeline.
February 24, 2025
salesroads
B2B Appointment Setting Services
Uniquely qualified sales opportunities that fuel your pipeline and drive revenue
learn about appointment setting
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Sales specialization at every level
Turn-Key Appointment Setting Programs
Experienced SDRs
Our SDRs average 5-10 years sales and appointment setting experience
Dedicated Sales Coaches
Your front-line SDRs are directly managed by dedicated sales coaches to ensure appointments of the highest quality
Director of Client Success
Your DOCS is your main contact and is responsible for translating business goals into campaign directives
Data & Sales Operations
Behind every successful campaign is a well-researched prospect list delivered by your dedicated data & sales ops. team
learn about appointment setting
Appointment Setting Services FAQ
An appointment setting service is an outsourced sales service where a third-party agency sets sales appointments between your company and interested buyers.
Appointment setting services offer several advantages over building an in-house appointment setting program. Examples include:
- Overall cost savings
- Access to high-end sales talent
- A faster launch timeline than building internally
The cost of appointment setting services can vary depending on the quality and level of involvement you desire. High-quality services cost around $8,000-10,000 per month. Cheaper solutions may cost half as much.
There are a lot of variables that impact the success of a B2B appointment setting campaign. Three variables that will have a large impact on your success are:
1) A detailed sales playbook
2) Retaining high-quality Sales Development Representatives (SDRs)
3) Generating a high-quality lead list for your SDRs to call on
Channels
B2B Appointment Setting Programs with 2x Smart Outreach
Customized Email Cadence
Our customized email cadences adapt to each prospect, ensuring your message resonates and gets results.
Deliverability Excellence
We use advanced email infrastructure with multiple sending domains and mailboxes to optimize inbox placement.
Callback Capability
Our timely follow-ups keep the conversation going and maximize engagement with potential customers.
Phone
Dedicated SDR
With an average of 5-10 years of experience, our SDRs have the expertise to tackle even the most intricate sales discussions.
3x Industry Standard Training
Unlike vendors who offer one-time training, we invest in our SDRs with ongoing training program.
Dedicated Sales Coaches
Our dedicated sales coaches provide personalized coaching to empower each SDR to exceed their sales goals.
our reviews
America's Most-Trusted Appointment Setting Service
Don’t take our word for it, read some reviews of our programs.
Clutch
4.9/5
★★★★★ 4.9/5
“What matters to us is sales, and because of them, our business is growing every month.”
Ron Cohen
Partner, R&Y Group
UpCity
5/5
★★★★★ 5/5
"SalesRoads quickly and effectively exceeded my lead generation targets in a short timeframe. "
Calvin Clark
Executive, Paylocity
G2
4.9/5
★★★★★ 4.9/5
"They are a first-class operation that goes above and beyond to do the right thing for their clients!"
Bryan Luoma
CEO, Cadsourcing
