SalesRoads Pricing
A Complete Outsourced Sales Department That Scales With Your Business
Launch a sophisticated sales development program in 15 business days, then scale it as your business grows, without the cost and complexity of building it in-house.
Every program includes
An end-to-end sales development function, under one roof.
Every program includes the people, strategy, systems, and support needed to launch, run, and scale a high-performing sales development program.
- 2 dedicated SDRs, never shared across accounts
- Full support team, playbook, and data operations
- No long-term commitment. Cancel anytime.
Straight answers on pricing
What You'll Invest, and What You'll Get
David Kreiger, President of SalesRoads, walks through the pricing and what’s included in every engagement.
Why scale your team
One SDR is a single bet.
More SDRs accelerates the learning curve.
A second rep doesn’t just add capacity. It changes how quickly you find what works.
Put different reps on different personas, verticals, or messaging tracks. Evaluate calls and metrics per SDR to find what's resonating, and cut what isn't.
Assign a rep to a title or a vertical and the read stops averaging out. You see which segment answers, which converts, and which to drop.
While one rep protects your main revenue stream, a second explores new verticals or experiments with a different sales motion.
More conversations means more objections heard and more messaging tested. Patterns emerge in weeks, and two reps calling together build momentum no single rep can sustain.
One SDR executes the motion. Two SDRs create peer energy, healthy competition, and shared momentum.
01Run Real A/B Tests
Put different reps on different personas, verticals, or messaging tracks. Evaluate calls and metrics per SDR to find what's resonating, and cut what isn't.
02Sharper Targeting
Assign a rep to a title or a vertical and the read stops averaging out. You see which segment answers, which converts, and which to drop.
03Test New Ground Without Risk
While one rep protects your main revenue stream, a second explores new verticals or experiments with a different sales motion.
04Accelerates the Learning Curve
More conversations means more objections heard and more messaging tested. Patterns emerge in weeks, and two reps calling together build momentum no single rep can sustain.
05Build a Sales Floor Dynamic
One SDR executes the motion. Two SDRs create peer energy, healthy competition, and shared momentum.
More SDRs added, lower cost per rep.
Program pricing is scaled, not per-seat. Cost per rep drops the moment you add a second, and keeps dropping as the team grows.
Inside the program
What's Included in Every Program
One program, one price. Simple as that.
Pricing FAQs
Need Help Deciding?
How to choose the right SDR setup, what’s covered in every program, and the questions buyers ask us most.
How is a SalesRoads team structured?
Every engagement is staffed as a full inside sales team, not a single rep. It includes dedicated SDRs, a Research & Data team that handles list building, data verification, and CRM integration, a Client Strategist who oversees program performance, an SDR Performance Coach who handles training and coaching, and an Optimization Specialist who reviews performance weekly and adjusts targeting, talk tracks, and cadence to keep the program improving after launch.
Most vendors hand over a rep and step back. SalesRoads runs an entire outsourced sales function on your behalf.
Does SalesRoads offer long-term contracts?
No. SalesRoads programs run without long-term commitments, and you can cancel at any time.
That said, we recommend experiencing the full 12-week go-to-market lab — where we build your outbound foundation, test messaging, and refine your GTM motion using live call data — before making any decisions.
What add-on services does SalesRoads offer?
- Dedicated SDRs placed in your inbound channel — no shared queues, no missed leads.
- Every inbound call and web lead gets an immediate response.
- Structured qualification before anything reaches your AEs.
- We map your customer base to surface dormant and underleveraged accounts.
- Consultative, discovery-led outreach rather than a pitch.
- Qualified expansion opportunities handed to your AEs with full context.
Why should you start with more than one SDR?
- Run A/B tests across different messaging, industries, or buyer personas.
- Assign reps to specific verticals to identify the strongest opportunities more quickly.
- Explore new markets or sales approaches without disrupting your core pipeline.
- Generate enough activity and data to uncover trends, optimize performance, and reach meaningful insights faster.
How quickly can a SalesRoads program launch?
- Week 1 — a deep dive into your business, marketplace, and goals to build a sales playbook that’s actually built to win
- Week 2 — we set up your CRM, deliver your prospect list, and refine the playbook with your feedback.
- Week 3 — your SDRs go through live training and roleplay before a single call is made.
What is included in the SalesRoads base price?
Every SalesRoads program includes a dedicated team and a complete demand generation infrastructure at the base price of $11,950 per 4-week period.
Pipeline Acceleration Team
- Client Strategist
- SDR Performance Coach
- Optimization Specialist
- Research & Data Team
Growth Enablement Suite
- Enriched prospect list
- Custom demand generation playbook
- Technology stack and live performance dashboard
- Ongoing quality assurance and optimization
Every program also includes hand-curated prospect research, CRM integration, and coaching support from SDR Performance Coaches and the Client Strategist.
What are the deliverables in a SalesRoads program?
The deliverables in every SalesRoads program are a demand generation playbook, a hand-curated prospect list, CRM integration, a real-time performance dashboard, and ongoing quality assurance through call recording and coaching.
Clients get full visibility into dials, conversations, opportunities generated, show rates, and pipeline created.
Should you choose appointment setting or lead generation?
- You have proven product-market fit.
- Your ideal customer profile is clearly defined.
- Prospects already understand the problem you solve.
- Your goal is to create pipeline and book meetings quickly.
- Your sales cycle is relatively straightforward and closes within a few meetings.
- You’re entering a new market or testing product-market fit.
- Prospects need education before they’re ready to buy.
- You need deeper market intelligence before scaling.
- Your sales cycle is complex, involves multiple stakeholders, or takes 60+ days to close.
Can you adjust the number of SDRs after the program starts?
Yes. The program is designed to scale as your needs evolve, starting with a strong foundation, identifying what works, then increasing volume once the sales motion is proven.
As your program matures, you can expand your SDR team to support growth and accelerate results. The goal is to build the right team for today while maintaining the flexibility to scale when you’re ready.
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