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B2B Appointment Setting Services

Uniquely qualified sales appointments that fuel your pipeline and drive revenue

Appointment Setting Services: New meeting scheduled with VP of sales.
Revenue acceleration

Appointment Setting Campaign Launch Timeline

Week #1


Kick-off Call

A two-hour deep dive into your business and market. Information uncovered during this meeting is distilled into your demand generation playbook.

Demand Generation Playbook Review

We review the contents of your demand generation playbook including email templates, call approaches, persona statements, and targeting criteria.

Week #2

Training & Buildout

SDR Training

For the next 5 days, your SDR undergoes rigorous training on your demand generation playbook to ensure they can generate results out of the gate.

Client + SDR Roleplay

You’re invited to the final roll play with your new SDR team so you can be certain they are ready to represent your brand with the professionalism of an internal team.

Week #3


Calling Begins

Your campaign is live and your highly-trained team is hard at work securing new opportunities for your team to close.

Week #4+


Results Accelerate

Results accelerate as we gather front-line insights from our outreach and integrate it into your campaign strategy.

Ready to Grow?

Cancel anytime. No Commitments.

5/5 Stars
"The money we spend on SalesRoads is, by far, the best marketing dollar we spend."
Client Review: Sales Executive Mike Liffrig's headshot.
Mike Liffrig
Executive President, First Court

Generate more sales

Sales Appointments That Close

Appointment Setting Services: Messaging between an SDR and Account Executive.

Reach more executive decision-makers

Empower your sales team to have meaningful conversations with the B2B executives that can actually sign on the line.

Skip to the close

Our uniquely qualified appointments allow your reps to focus on work the work that matters: closing deals, not chasing leads.

Accelerate revenue

We accelerate your pipeline by scheduling appointments with decision-makers who are ready to buy now, not later.

Turn Your Sales Team Into A Quota-Crushing Machine

No commitments. Cancel anytime.


Bid Retriever

“SalesRoads made every effort to look at our process & to improve how we move people from prospects, to opportunities, to eventual Sales.”

— Cliff Brewis, Co-Founder

Appointments Scheduled

Sales specialization at every level

Turn-Key Appointment Setting Programs

Experienced SDRs

Our SDRs average 14+ years sales and appointment setting experience

Dedicated Sales Coaches

Your front-line SDRs are directly managed by dedicated sales coaches to ensure appointments of the highest quality

Client Success Managers

Your client success mgr. is your main contact and is responsible for translating business goals into campaign directives

Data & Sales Operations

Behind every successful campaign is a well-researched prospect list delivered by your dedicated data & sales ops. team

appointment setting reviews

America's Most-Trusted Appointment Setting Service

Don’t take our word for it, read some reviews of our appointment setting programs.

Clutch Co Logo


“What matters to us is sales, and because of them, our business is growing every month.”
Client Review: Roy Cohen's headshot.
Roy Cohen
Partner, R&Y Group
UpCity's Logo.


"SalesRoads quickly and effectively exceeded my lead generation targets in a short timeframe. "
Client Review: Calvin Clark's headshot.
Calvin Clark
HCM Executive
G2's Logo.


"They are a first-class operation that goes above and beyond to do the right thing for their clients!"
Client Review: Bryan Louma's photo.
Bryan Luoma
CEO, Cadsourcing

learn about appointment setting

Appointment Setting Services FAQ

An appointment setting service is an outsourced sales service where a third-party agency sets sales appointments between your company and interested buyers. 

Appointment setting services offer several advantages over building an in-house appointment setting program. Examples include:

  • Overall cost savings 
  • Access to high-end sales talent
  • A faster launch timeline than building internally

The cost of appointment setting services can vary depending on the quality and level of involvement you desire. High-quality services cost around $8,000-10,000 per month. Cheaper solutions may cost half as much. 

There are a lot of variables that impact the success of a B2B appointment setting campaign. Three variables that will have a large impact on your success are:

1) A detailed sales playbook

2) Retaining high-quality Sales Development Representatives (SDRs)

3) Generating a high-quality lead list for your SDRs to call on

learn about Appointment Setting

Related Appointment Setting Blog Posts

Cover: Tips for Setting Sales Appointments over the Phone.

Appointment setting over the phone is a strategy for filling the sales pipeline by setting appointments with qualified leads.

Read More »
Cover: Outsource or Not? Why You Shouldn't Build Appointment Setting In-house.

Despite these benefits, not all companies are equipped to build appointment setting programs because of two main reasons: lack of experience and high start-up costs.

Read More »
Cover: How To Create an Appointment Setting Script.

There’s nothing worse for an SDR than getting an immediate rejection for feeling nervous or unprepared while calling a lead.

Read More »
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Ready to grow?

A lack of new business opportunities shouldn’t create unnecessary stress. We’ll create opportunities, your sales team closes deals.

We use your information to contact you about our services and relevant content in line with our Privacy Policy. You may opt-out at any time.

Request a Quote

Ready to grow?

A lack of new business opportunities shouldn’t create unnecessary stress. We’ll create opportunities, your sales team closes deals.

We use your information to contact you about our services and relevant content in line with our Privacy Policy. You may opt-out at any time.