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B2B Appointment Setting Services

Uniquely qualified sales appointments that fuel your pipeline and drive revenue

Appointment Setting Services: New meeting scheduled with VP of sales.
Revenue acceleration

Appointment Setting Campaign Launch Timeline

Week #1


Kick-off Call

A two-hour deep dive into your business and market. Information uncovered during this meeting is distilled into your demand generation playbook.

Playbook Buildout

Your kick-off call is distilled into a comprehensive sales playbook that includes sales approaches, email templates, targeting criteria, and more.

Week #2

Training & Buildout

CRM Setup and Leads Delivered

Your bespoke lead list is uploaded into our outbound calling platform. We will also setup any possible integration with your internal CRM.

Playbook Review

We leverage your feedback on your Demand Generation Playbook to perfect our approach and strategy prior to starting SDR training.

Week #3


SDR Training and Roleplay

Following an extensive 5-day training program, we extend an invitation for you to engage in a live role play session alongside your SDR(s) before embarking on live calls.

Week #4+


SDR Calling Begins Day 16

SDR calling begins on the 16th day of your program. Results begin to materialize and accelerate as we iterate our approach with front-line feedback.

“The first appointment they set closed a couple weeks later”

We worked hard to set 237 appointments for Amanda and the AchieveIt team. They worked hard to close the deal.


Bid Retriever

“SalesRoads made every effort to look at our process & to improve how we move people from prospects, to opportunities, to eventual Sales.”

— Cliff Brewis, Co-Founder

Appointments Scheduled

Generate more sales

Sales Appointments That Close

Appointment Setting Services: Messaging between an SDR and Account Executive.

Reach more executive decision-makers

Empower your sales team to have meaningful conversations with the B2B executives that can actually sign on the line.

Skip to the close

Our uniquely qualified appointments allow your reps to focus on work that matters: closing deals, not chasing leads.

Accelerate revenue

We accelerate your pipeline by scheduling appointments with decision-makers who are ready to buy now, not later.

appointment setting reviews

America's Most-Trusted Appointment Setting Service

Don’t take our word for it, read some reviews of our appointment setting programs.

Clutch Co Logo


“What matters to us is sales, and because of them, our business is growing every month.”
Client Review: Roy Cohen's headshot.
Ron Cohen
Partner, R&Y Group
UpCity's Logo.


"SalesRoads quickly and effectively exceeded my lead generation targets in a short timeframe. "
Client Review: Calvin Clark's headshot.
Calvin Clark
Executive, Paylocity
G2's Logo.


"They are a first-class operation that goes above and beyond to do the right thing for their clients!"
Client Review: Bryan Louma's photo.
Bryan Luoma
CEO, Cadsourcing

Turn Your Sales Team Into A Quota-Crushing Machine

No commitments. Cancel anytime.


B2B Appointment Setting Programs with 2x Smart Outreach


Customized Email Cadence

Our customized email cadences adapt to each prospect, ensuring your message resonates and gets results.

Deliverability Excellence

We use advanced email infrastructure with multiple sending domains and mailboxes to optimize inbox placement.

Callback Capability

Our timely follow-ups keep the conversation going and maximize engagement with potential customers.


100% US Based Dedicated SDR

With an average of 5-10 years of experience, our SDRs have the expertise to tackle even the most intricate sales discussions.

3x Industry Standard Training

Unlike vendors who offer one-time training, we invest in our SDRs with ongoing training program.

Dedicated Sales Coaches

Our dedicated sales coaches provide personalized coaching to empower each SDR to exceed their sales goals.

Ready to Grow?

Cancel anytime. No Commitments.

5/5 Stars
"The money we spend on SalesRoads is, by far, the best marketing dollar we spend."
Client Review: Sales Executive Mike Liffrig's headshot.
Mike Liffrig
Executive President, First Court

Sales specialization at every level

Turn-Key Appointment Setting Programs

Experienced SDRs

Our SDRs average 5-10 years sales and appointment setting experience

Dedicated Sales Coaches

Your front-line SDRs are directly managed by dedicated sales coaches to ensure appointments of the highest quality

Director of Client Success

Your DOCS is your main contact and is responsible for translating business goals into campaign directives

Data & Sales Operations

Behind every successful campaign is a well-researched prospect list delivered by your dedicated data & sales ops. team

learn about appointment setting

Appointment Setting Services FAQ

An appointment setting service is an outsourced sales service where a third-party agency sets sales appointments between your company and interested buyers. 

Appointment setting services offer several advantages over building an in-house appointment setting program. Examples include:

  • Overall cost savings 
  • Access to high-end sales talent
  • A faster launch timeline than building internally

The cost of appointment setting services can vary depending on the quality and level of involvement you desire. High-quality services cost around $8,000-10,000 per month. Cheaper solutions may cost half as much. 

There are a lot of variables that impact the success of a B2B appointment setting campaign. Three variables that will have a large impact on your success are:

1) A detailed sales playbook

2) Retaining high-quality Sales Development Representatives (SDRs)

3) Generating a high-quality lead list for your SDRs to call on

learn about Appointment Setting

Related Appointment Setting Blog Posts

Cover Image: Expert Sales Tips for Setting Appointments over the Phone

Looking to streamline your sales process and increase revenue? Explore the benefits of setting sales appointments over the phone and learn how to personalize sales calls to capitalize on missed opportunities.

Read More »
Cover Image: Outsourced Appointment Setting A Game-Changer for Lead Quality and Revenue

Save time, reduce costs, and achieve your revenue objectives with outsourced appointment setting. Learn how experienced sales professionals can enhance your brand reputation, increase productivity, and attract higher quality leads.

Read More »
Cover Image: Maximize Your Sales Efficiency with Effective Appointment Setting Scripts

Discover tips for creating an effective script that crushes your quota. Dive into the anatomy of a winning script, including the opening statement, qualification questions, appointment setting strategies, and a compelling closing statement.

Read More »

Our process for setting uniquely qualified appointments


Demand Generation Playbook Buildout

Our Demand Gen Playbook, created by sales experts, becomes your tactical blueprint for generating high-quality leads and driving sales growth.


Highly-Targeted Lead Research

SalesRoads leverages cutting-edge AI technology alongside hand-curated research to build a dream lead pipeline that aligns perfectly with your ICP.


The Cold Outreach Duo: Calls + Emails

SalesRoads offers a seamless multi-channel outreach ecosystem, combining calls and emails to convert cold leads into qualified prospects ready to engage with you.


Uniquely Qualified Appts Booked On Your Calendar

SalesRoads seamlessly nurtures leads and books qualified appointments directly onto your calendar as the force behind your sales success.


2x the Channels. 2x the Results.

Our appointment setting programs combine the strength of outbound calling and AI boosted outbound emailing.

Smart Email Appointment Setting
$5,500 / 4 weeks
Full SDR Appointment Setting
$9,500 / 4 weeks
Robust Email Deliverability Infrastructure Checkmark Checkmark
AI Enriched Leads Checkmark Checkmark
Multiple Sending Domains Checkmark Checkmark
Demand Generation Playbook Checkmark Checkmark
Smart Email Outreach Checkmark Checkmark
Warm Leads Checkmark Checkmark
Qualified Appointments Checkmark Checkmark
Proactive Outbound Calling Checkmark
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Ready to grow?

A lack of new business opportunities shouldn’t create unnecessary stress. We’ll create opportunities, your sales team closes deals.

We use your information to contact you about our services and relevant content in line with our Privacy Policy. You may opt-out at any time.

Request a Quote

Ready to grow?

A lack of new business opportunities shouldn’t create unnecessary stress. We’ll create opportunities, your sales team closes deals.

We use your information to contact you about our services and relevant content in line with our Privacy Policy. You may opt-out at any time.