Although cold calling is now tougher than ever, it is still one of the most effective channels if done right. After all, 78% of decision-makers say they have taken an appointment or attended an event that came from a cold call. The key here is to adapt.
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This is Part Two of a Four Part Series: The Ultimate Guide to Generating New Business. This guide focuses on B2B strategies for effectively finding, engaging, and selling your product to other businesses.
Since the dawn of time countless business owners have asked themselves this same question, “How do I reach more customers?” Although this fundamental question hasn’t