We welcomed Todd Reinglass, Senior VP of Business Development at BioDigital, to hear about their experience partnering with SalesRoads.
He shared the overview of their program with us:
Background
BioDigital, an interactive 3D virtual body, caters to a wide range of industries, including medical device manufacturers, pharmaceutical companies, biotech organizations, and health systems. Despite having a successful and unique product, BioDigital needed to scale their outreach effectively to engage their target customers.
Challenge
With a highly innovative 3D software platform and initial success in securing several large clients, BioDigital’s challenge was to build a predictable sales pipeline. The team faced difficulties in quickly and effectively reaching their ICP and converting conversations into meaningful opportunities.
They needed a trusted partner to help establish a consistent outbound sales motion and to represent their brand professionally.
Solution
BioDigital partnered with SalesRoads to address these challenges by implementing a strategic outbound sales program. SalesRoads focused on:
- Identifying and targeting BioDigital’s ideal customer profiles within the medical and health-related industries.
- Setting clear weekly and monthly engagement goals to ensure consistent outreach.
- Scheduling high-quality appointments with key decision-makers at target accounts.
- Representing BioDigital’s brand with professionalism and precision, acting as true ambassadors for the company.
Through the structured and data-driven approach, SalesRoads developed a repeatable sales process that allowed BioDigital to scale their outreach efficiently and connect with valuable prospects.
Results
SalesRoads’ efforts led to significant outcomes for BioDigital:
- 22.8% of conversations generated an appointment.
- An average of 15 appointments per month was scheduled.
- 52% of appointments converted into opportunities in the sales pipeline.
Beyond these metrics, BioDigital gained valuable insights into their outbound sales process, learning how to effectively target and engage their ICPs. This partnership not only delivered immediate results but also provided a foundation for BioDigital to maintain a scalable and impactful sales motion in the future.
