Background
A six-year-old company focused on providing technology services for Gastroenterology offices wanted to expand its client base by prospecting into offices and hospitals across the United States.
Challenge
In the past, Captify relied mainly on referrals and existing relationships to expand its sales. They wanted to cost-effectively and proactively reach out to key executives at Gastroenterology offices to introduce them to their service and explain how it could positively impact GI outcomes while lowering the overall cost of colonoscopies.
Solution
SalesRoads developed a strategic outreach campaign to efficiently get administrators, physicians, executives, and practice managers on the phone. From there, our sales agents created interest in their managed GI prep process and booked a qualified appointment for the Client’s Sales Representative.
Results
- Generated an average of 16 appointments per month.
- Closed the deal with Cleveland Clinic, the largest client in Captify’s history.
