Background
The client brings over 70 years of expertise as a trusted packaging supplier for the apparel and footwear industries. They deliver innovative labeling, packaging, trims, and digital solutions grounded in shared values and ethical practices. With 20+ offices worldwide, they’re committed to quality, innovation, and sustainability.
Challenge
In 2024, the client set out to expand sales and boost efficiency. At first, the CEO, L. Dennis, tried building an in-house sales team but found it tough to recruit the right talent. Determined to make progress, Dennis decided to take charge of sales himself. He used Apollo, a data provider, to personally run outbound email campaigns.
After proving outbound could work, Dennis realized he needed to scale without sacrificing his time on other priorities. He started looking for a partner with expertise in AI-driven sales automation to take over the outreach.
This search led them to SalesRoads.
Solution
To build a robust sales pipeline in the US and UK, SalesRoads developed a targeted outreach strategy to connect key buyers and sourcing managers from major brands with the client’s product development team.
The SalesRoads team prioritized high-quality appointments, strategically aligning the client’s offerings with decision-makers in critical markets.
Dennis notes the standout factor was the team’s expertise in copywriting and strategic messaging and the close involvement of SalesRoads’ president, David Kreiger, in brainstorming sessions and biweekly calls brought tremendous success for them.
Results
Since partnering with SalesRoads, the client has seen impressive results in a short time. SalesRoads secured meetings with major US retailers, including instantly recognizable household names, opening up high-value opportunities in the client’s target market.
L. Dennis shares they saw substantial improvements in key engagement metrics, with some campaigns reaching positive response rates as high as 55–60%.
These results have built a strong foundation for the client’s pipeline growth, setting them up to scale their sales efforts with a steady flow of qualified leads.
