Challenge
Factor had been leveraging marketing to generate new business for their Start-Up SaaS company but did not have the infrastructure to do proactive prospecting. Factor partnered with SalesRoads to help them build a proactive prospecting strategy and team to generate appointments with A/E firms that had 15-35 employees.
Solution
In addition to setting qualified appointments, SalesRoads helped Factor understand the needs of its core customers. This translated to software adjustments which increased customer satisfaction while helping reach a wider audience with more customized solutions.
Results
- 210 appointments scheduled and held from the targeted ICP.
- 26% of appointments set were closed by the client.
