Case Study: Over 210 meetings scheduled with 26% close rate for Factor.

Case Study: Factor Architecture & Engineering

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Factor had been leveraging marketing to generate new business for their Start-Up SaaS company but did not have the infrastructure to do proactive prospecting.  Factor partnered with SalesRoads to help them build a proactive prospecting strategy and team to generate appointments with A/E firms that had 15-35 employees.


In addition to setting qualified appointments, SalesRoads helped Factor understand the needs of its core customers.  This translated to software adjustments which increased customer satisfaction while helping reach a wider audience with more customized solutions.


  • 210 appointments scheduled and held from the targeted ICP.
  • 26% of appointments set were closed by the client.

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