Case Study: 216 meetings scheduled for FCS.

Case Study: FCS Roofing Software

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FCS Roofing Software is the creator of the most advanced roofing software solution on the market for specialty contractors. Their fully integrated, cloud-based software system encircles every aspect of a roofing business. It’s designed to create a repeatable business model, helping mostly commercial roofing contractors establish more meaningful and productive relationships with customers.


FCS wanted to rapidly grow the number of clients that use their Enterprise Software. They had attempted to set their own appointments in-house as well as complete their own product demonstrations.


FCS partnered with SalesRoads as their outsourced lead generation and appointment setting provider. SalesRoads was asked to call commercial roofing businesses in the United States as well as Canada. The goal was to schedule 8 online presentations per week in the B2B environment. SalesRoads developed a robust program including a calling list, training, a sales approach with scripts and rebuttals, and a sales management and quality assurance process.


  • Booked 216 appointments averaging 27 appointments per month.
  • Rapid growth in FCS’ client base.

"SalesRoads made our sales team busier than they had ever been before translating into tremendous revenue growth for our organization."

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