Sell Like A Leader – Episode 27

In this episode, we dive into:

– AI integration in sales: Technology landscape, AI’s emerging role, changing buyer-seller dynamics, AI in customer interaction, future sales funnel impacts, human element in sales, competitive edge, and AI-driven GTM.

– Rapid fire Q&A

About Roee Hartuv

David Kreiger chats with Roee Hartuv, who heads the Revenue Architecture practice at Winning by Design. He’s a B2B startup executive with more than 20 years of experience working at high-growth SaaS companies.

Podcast Key Takeaways

  • Roee discusses how AI will transform sales processes, particularly in go-to-market strategies for SaaS and B2B companies. He predicts that while the technology isn’t ready for broad implementation just yet, by 2026, businesses that have invested in AI will see significant benefits.
  • The interaction between buyers and sellers is evolving, with buyers now coming to the table more informed than ever. Roee highlights that for less complex sales and smaller deal sizes, customers might prefer engaging with AI rather than human representatives.
  • One of the primary areas where AI can provide immediate value is in automating repetitive, time-consuming tasks in the sales process.
  • With the rising cost of acquiring new customers, AI presents an opportunity to make sales processes more efficient and cost-effective.

Connects

Connect with Roee Hartuv: https://www.linkedin.com/in/roeehartuv/

Connect with David Kreiger: https://www.linkedin.com/in/davidkreiger

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