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The Human-First Prospecting Playbook for Landing C-Suite Meetings with Caryn Kopp

Sell Like A Leader – Episode 35 David Kreiger sits down with Caryn Kopp, Chief Door Opener at Kopp Consulting, to explore why today’s prospecting

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The People-First Approach to Revenue Leadership in the Age of AI with Chris Bondarenko

Sell Like A Leader – Episode 34 David Kreiger sits down with Chris Bondarenko, Chief Revenue Officer at 360 Learning, to explore what it really

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Leading Sales Through AI with Justin Shriber: What Works, What Fails, and Why

Sell Like A Leader – Episode 33 David Krieger sits down with Justin Shriber, CEO and co-founder of Terret, to explore the dividing line between

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How to Reduce Sales Rep Ramp-Up Time: Proven Strategies That Accelerate Revenue

Most companies don’t realize how much long ramp-up times actually cost them. It’s a hidden drain. New reps consume resources while producing little revenue. Meanwhile,

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Choosing the Right ABM Outsourcing Partner: Checklist & Red Flags

Account-based marketing delivers results. Companies using ABM report 208% higher revenue from their marketing efforts compared to those that don’t. Yet building an in-house ABM

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Scaling ABM Is So Hard Unless You Rethink Your Model

Account-based marketing  works.  The data is clear on that point. In fact,  87% of B2B marketers say ABM initiatives outperform other investments in terms of

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Outsourcing for Product Launch: The Fastest Path to Speed to Market

Every company wants to launch products faster. The pressure to reach new markets, beat competitors, and capture revenue drives aggressive timelines. But speed is easier

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Customer Acquisition Strategy Explained: Steps, Channels, and Metrics

Every business needs customers. That’s obvious. What’s less obvious is how to systematically attract them without burning through your budget or chasing tactics that don’t

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The 5 Non-Negotiables Before Your SDR Makes Their First Call

I’ve stood up over 500 SDR teams across every industry you can imagine. And if there’s one pattern I’ve seen destroy promising reps faster than

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Setting Realistic Sales Quotas Reps Actually Believe and Hit

Every quarter, sales leaders face the same challenge: setting targets that are high enough to drive growth, yet realistic enough for reps to actually believe

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The Discovery Call Formula Top-Performing Sales Reps Use to Win More Business

Every successful sale starts with a conversation. Not a pitch. Not a demo. A genuine conversation where you learn what keeps your prospect up at

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Is Your Multi-Threading Strategy Strong Enough to Win Over the Buying Committee?

Relying on a single point of contact is one of the riskiest moves you can make. When your champion changes roles, goes on leave, or

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Beyond the Script: How to Personalize Sales Outreach Based on Buyer Journey

Gone are the days when a generic script and a long call list could reliably fill your pipeline.  Today’s buyers expect more. They want conversations

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What Sales Teams Need to Know About Mapping the Buyer Journey?

The way businesses buy has fundamentally changed.  Your prospects now complete up to 70% of their research before they ever speak to a sales rep.

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How Analyzing Your Buyer Data Can Unlock Your Next Growth Opportunity with Thomas R. Leidigh - Ep 32

Sell Like A Leader – Episode 32 David Kreiger sits down with Thomas R. Leidigh, CEO and founder of Infinity, to unpack one of the

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Make Prospects Crave the Next Meeting: Lee Salz on Transforming Discovery Calls into Consultations - E

Sell Like A Leader – Episode 31 In this episode, David and Lee challenge the traditional discovery meeting approach that most salespeople rely on.  Here

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Multi-Threading in B2B Sales: How to Win Deals Across the Buying Committee

Relying on one contact to shepherd your deal through worked when buying decisions were simpler. But that playbook is dead.  Today’s B2B landscape has changed,

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From MEDDIC to Innovative Selling: Sales Methodologies That Actually Work

Classic frameworks have guided B2B teams through complex deals over the years, but modern challenges like longer buying cycles, multi-stakeholder decisions, and AI-driven insights have

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Why Most Reps Fail at Enterprise Prospecting (And How the Best Ones Win)

  Enterprise deals are won before the first C-level conversation ever happens. Most reps don’t understand this. They burn through LinkedIn InMail credits trying to

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Building Data-Driven Sales Quotas That Stick: A Playbook for Sales Leaders

The sales leaders who are winning right now aren’t the ones with the best product or the smartest reps. They’re the ones who stopped making

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5 Cold Call Questions That Kill Deals And What to Ask Instead

57% of executives say they’d rather pick up the phone than deal with any other sales channel. That sounds promising, but just getting them on

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10 Must-Ask Discovery Questions to Uncover Real Buyer Pain Points

Most sales reps think discovery is about asking questions. They’re wrong. Real B2B sales discovery is an excavation. You’re not just collecting information; you’re uncovering

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Sales Quota Attainment: Common Pitfalls and How to Fix Them

Leadership wants to know what went wrong. Sales managers defend their teams, citing market conditions, product gaps, or bad luck with timing. Finance recalculates the

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CRM Integrations 101: Building a Connected B2B Sales Tech Stack

You’ve done your homework. You’ve sat through the demos, compared the pricing tiers, maybe even survived a few implementation meetings. You picked what everyone says

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Choosing CRM Made Simple: How to Pick the Best Tool for Your Business

If you’ve ever felt overwhelmed trying to choose the right CRM, you’re not alone.  The market is crowded with options that all promise to streamline

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Top 5 CRM Tools for 2025: Find the Right One for Your Business

You can’t effectively lead a sales team without a CRM. It’s that simple. Without a centralized system to track leads, manage contacts, and monitor deals,

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How to Make SDR to AE Handoff Seamless and Keep Deals Moving

Every role has its lane in sales. SDRs are the front-line players responsible for prospecting, qualifying leads, and sparking interest. And AEs step in once

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How to Scale Personalized Sales Outreach Without Losing Authenticity

Most teams stumble when it comes to scaling personalization across hundreds or even thousands of prospects. They either lean too heavily on automation and lose

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Avoid These Common SDR Onboarding Mistakes for Faster Ramp-Up

Effective SDR onboarding sets the foundation for long-term performance, retention, and pipeline growth. When done right, it accelerates ramp time, reduces costly turnover, and ensures

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Cold Calling Psychology Tricks Every Sales Rep Should Know

Cold calling has a reputation for being brutal and for good reason. Few sales activities are more mentally exhausting, emotionally taxing, or prone to instant

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