Sell Like A Leader – Episode 17

In this episode, we dive into: 

– Cold email playbooks for sales teams: The most important thing in the outreach approach (is not personalization!), how to start building a cold outreach playbook for your team, defining a strategy to engage and nurture your leads, how to generate appointments with higher buying intent, deciding when to do cold calling and when to do cold emailing, omnichannel vs. multichannel outreach approach, the hidden cost of AI in SDR teams, and how your team can improve email deliverability.

– Rapid Fire Q&A

About Michael Maximoff

David Kreiger chats with Michael Maximoff, the owner of Belkins, one of the top-ranked B2B lead generation agencies. Michael specializes in creating budget-smart strategies that deliver impactful growth solutions for clients and is also the driving force behind the newsletter “From Zero to Agency Hero” and the voice of the popular Growth Podcast.

Podcast Key Takeaways

  • The first step in crafting successful cold email playbooks is to invest in lead sourcing. Michael emphasizes that understanding the personas and targets is essential for creating a great targeted lead list. Simply buying a list from sources isn’t enough; you must know how to use the data to target correctly.
  • To ensure smooth email deliverability, avoid tracking open or click-through rates, limit your outreach to 50-100 emails per mailbox, use corresponding email services, utilize dynamic routing tools, and conduct regular audits on your messaging for errors.
  • Michael says before jumping straight to sending emails, do A/B testing on various channels to gather intent data. It helps determine which channels make the most sense to scale for your specific situation.

Connects

Connect with Michael Maximoff: https://www.linkedin.com/in/michael-maximoff/

Connect with David Kreiger: https://www.linkedin.com/in/davidkreiger

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