Sell Like A Leader – Episode 16

In this episode, we dive into:

– Market entry to expansion: Initial steps in market entry, tackling challenges, balancing short-term and long-term strategies, lead generation tactics, the importance of parallel outreach efforts, outsourcing vs. internal team management, conversation value, complementary strategies, critical sales skills, and building trust and credibility.

– Rapid Fire Q&A

About Terence Lee

David Kreiger chats with Terence Lee, Protecht’s VP of Risk for North America. His deep understanding of the market has been key to rapidly facilitating Protecht’s growth across NA. Before Protecht, he held sales leadership roles at companies like Origami Risk and SAI Global, where he helped build successful sales departments.

Podcast Key Takeaways

  • Terence emphasizes the importance of assessing company leadership before committing to market entry. He notes that the willingness of the leadership team to adapt and understand the challenges of entering a new market is crucial for success.
  • Before diving into a new market, it is essential to have a thorough understanding of the addressable market and an effective go-to-market strategy.
  • Terence discusses the need for brand awareness and lead generation efforts in parallel, pointing out that while brand awareness is hard to measure initially, lead generation should start immediately to build a market presence.

Connects

Connect with Terence Lee: https://www.linkedin.com/in/terenceplee

Connect with David Kreiger: https://www.linkedin.com/in/davidkreiger

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