BOCA RATON, FL, January 1, 2025
SalesRoads, a leading provider of B2B lead generation and appointment setting services, today announced the acquisition of VSA Prospecting, a well-respected vendor in the industry with over a decade of proven success.
The acquisition brings together two organizations committed to delivering exceptional results for their clients and further solidifies SalesRoads’ position as a market leader.
Founded by David Kreiger, SalesRoads has built a reputation for driving revenue growth and market expansion for 17+ years. Similarly, VSA Prospecting, under the leadership of founder Valerie Schlitt, has been delivering top-tier lead generation services for over 20 years.
In looking to divest of its lead generation clients, VSA sought an acquisition partner that prioritized customer care, fostered a similar company culture, and demonstrated a commitment to innovation in the rapidly evolving lead generation industry. VSA found that ideal partnership in SalesRoads. VSA will retain clients who require traditional customer service support.
“It was very important to me that we leave our lead generation clients and employees in great hands. Of all the companies we could have collaborated with, SalesRoads stood heads above the others in their industry sophistication that combines innovation and a strong human touch,” said Valerie Schlitt, Founder of VSA Prospecting.
The acquisition unites two companies that share not only a dedication to excellence but also a unique connection – both founders are alumni of the Wharton School and the University of Pennsylvania.
The acquisition aligns with SalesRoads’ strategic vision to scale its operations and enhance its service offerings. By integrating VSA Prospecting’s expertise and team, SalesRoads reinforces its ability to provide world-class solutions that drive measurable results for businesses seeking growth.
The acquisition marks a significant milestone in SalesRoads’ journey as it continues to innovate and lead the B2B lead generation space.
Together, SalesRoads and VSA Prospecting will leverage their combined expertise to empower businesses with the qualified leads and opportunities they need to grow.
About VSA Prospecting
VSA Prospecting is a trusted provider of lead generation and sales development services, known for its commitment to excellence and client success.
For over a decade, VSA has helped organizations accelerate growth through tailored prospecting solutions and dedicated support.
About SalesRoads
SalesRoads is an award-winning B2B sales outsourcing firm providing appointment setting and lead generation services. We empower businesses of all sizes to reach their goals by providing targeted leads, a predictable pipeline, and stronger revenue.
We don’t have a single outreach approach. We use front-line data to find an approach that drives sustainable results for your business.
Our Results:
- 17+ Years Serving B2B
- 500+ Happy Customers
- Over 100,000 Appointments Set
- The Leader in the Industry
- Third Time INC5000 Winner
- Clutch Global Top 1000 Companies 2021 and 2024
