Challenge
105-Year-Old Manufacturer Copperweld needed a partner to develop an inside sales team to generate more leads for their Regional Sales Managers to help them hit their sales goals.
Solution
SalesRoads was able to learn and generate key pieces of data on each lead including their building focus (single family/multi-family), # of homes built per year, most important factors when specifying building wire for new homes, quantity purchased, store-purchased and annual spend.
Results
- 225 advanced account surveys and opportunities created.
- 2+ opportunities developed per SDR per day.
