Sell Like A Leader – Episode 8

In this episode, we dive into:

– Mastering experimentation in sales: why a sales process can be stifling, the importance of tolerance for ambiguity, and how managers should encourage their sellers’ individuality within a sales framework; how to structure your experiments to draw valuable conclusions, know if an experiment was successful, and the danger of small sample sizes; why sellers should embrace financial conversations with prospects, and the need for genuine interest and assistance beyond the sales paradigm.

– Experiment #3: it’s all about business acumen!

– Rapid Fire Q&A

Note: Part I of this interview was released as Episode #7. 

About Andy Paul

David Kreiger continues chatting with Andy Paul, a renowned sales expert, author of three best-selling books (including Sell Without Selling Out), and the host of The Win Rate Podcast.

Podcast Key Takeaways

  • Andy Paul articulates a profound argument for prioritizing business acumen in the sales domain. Understanding the decision-makers’ perspective is not merely advantageous—it’s crucial for substantial sales success.
  • Andy underscores the undeniable importance of genuine human connection in the process of selling. It’s about transcending transactional exchanges and fostering empathetic and meaningful interactions with prospects.
  • Rigid adherence to a pre-defined sales process can be limiting. Andy Paul emphasizes the significance of adaptability, advocating for a flexible approach tailored to individual strengths that can capture opportunities within the sales landscape.

Connects

Connect with Andy Paul: https://www.linkedin.com/in/realandypaul/

Connect with David Kreiger:  https://www.linkedin.com/in/davidkreiger

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