Sell Like A Leader – Episode 9

In this episode, we dive into:

– Developing strategy: The real purpose behind a framework and a strategy, strategy vs. tactics, using answer-first thinking, SMART goals and initiatives, the importance of chronicling your work, and why you should track your own metrics in addition to the corporate dashboards.

– Framework #1: The Strategy Slide

– Framework #2: Plan On A Page

– Framework #3: The 6-Pager

– Rapid Fire Q&A

About Ralph Barsi

David Kreiger chats with Ralph Barsi, VP of Sales at Kahua, a leading construction management platform. Prior, Ralph held executive roles at Tray.io and then ServiceNow, where he built and led a team of 230 people across the globe during the company’s growth from $1 billion to over $4 billion in revenue. He is also an advisor at Scale Venture Partners.

Podcast Key Takeaways

  • Ralph introduced the “strategy slide” concept, a practical tool for framing long-term vision and strategy. This helps in differentiating strategies from tactics, applying principles like the pyramid principle from McKinsey.
  • Episode resource: Get Ralph’s Sample Strategy Slides for AEs and SDR leaders: https://bit.ly/strat-slide-temp
  • Ralph emphasized the importance of personal discipline, such as tracking metrics and journaling, to maintain focus and drive growth. He reflected on how journaling has benefitted their personal and professional lives.

Connects

Connect with Ralph Barsi: https://www.linkedin.com/in/ralphbarsi/

Connect with David Kreiger: https://www.linkedin.com/in/davidkreiger

Subscribe to the podcast and follow our Podcast LinkedIn page so you don’t miss any episodes!