Market research LEAD GENERATION
Lead generation that drives results
Supercharge your revenue operation with researched, phone-verified leads.
LEAD GENERATION case studies
A Proven Lead Generation Agency
We have 17+ years of experience generating sales leads for ambitious brands. Read our case studies to see how we can help your business grow through our award-winning lead generation services.
lead generation use case
Introducing Insight-Driven Lead Generation: Smarter Leads, Strategic Growth
Our unique service uses research-based conversations to unlock market data and deliver truly qualified leads. Perfect for validating markets, re-engaging customers, or accelerating your pipeline – intelligently.
Sales Pipeline Acceleration & Qualification
Stop wasting time on unqualified meetings. We map out the buying process, identify the real decision-makers, confirm budget, and validate sales readiness—so your team engages only the right prospects.
Market Research & Validation
Confirm demand before scaling sales. We reach your ideal prospects, test messaging, and uncover real purchase drivers—minimizing risk before investing in full sales efforts.
Re-Engagement & Retention
Revive past leads and lost customers. We uncover why users churned or disengaged, identify reactivation opportunities, and provide sales with high-intent contacts ready for a meaningful follow-up.
WHY MARKET RESEARCH LEAD GENERATION
Marketing Research Lead Generation vs. Appointment Setting
Both services are powerful, but serve different purposes and stages of growth.
Feature
Appointment Setting
Market Research Lead Generation
Primary Goal
Book sales meetings
Gather insights and qualify leads deeply
Conversation Focus
Sales opportunity, next steps
Understanding needs, market context
Ideal For
Direct sales, immediate opportunities
Market validation, churn analysis, targeted sales campaigns
Appointment Setting
Primary Goal
Book sales meetings
Conversation Focus
Sales opportunity, next steps
Ideal For
Direct sales, immediate opportunities
Market Research Lead Generation
Primary Goal
Gather insights and qualify leads deeply
Conversation Focus
Understanding needs, market context
Ideal For
Market validation, churn analysis, targeted sales campaigns
Generate more sales
Our Lead Generation Expertise
Generating new sales leads for your business requires an integrated lead generation approach. We leverage our 17+ years of experience to build comprehensive lead generation campaigns that identify real sales opportunities for your business.
ICP and Persona Targeting
We start every lead generation campaign with an in-depth strategy call to ensure your leads are truly qualified opportunities.
Targeted Lead Lists
Behind every successful campaign is a well-researched lead list delivered by your dedicated data & sales ops. team.
Pre-Qualified Opportunities
After creating a targeted lead list, we directly engage your prospects to human-qualify the prospect before passing it to your sales team.
Quality Assurance
Your front-line SDRs are directly managed by dedicated sales coaches to ensure your leads meet expectations.
HOW IT WORKS
Our Lead Generation Process
We follow a structured, data-first approach to uncover real opportunities for your business. Here’s how we turn conversations into actionable insights
Step One
Discovery & Targeting
We collaborate with you to define your ideal audience, key questions, and research goals—ensuring our outreach aligns with your strategy.
Step two
Insight-Gathering Calls
Our team conducts non-sales conversations, asking targeted questions to gather budget insights, pain points, and decision-maker details.
Step three
Data Analysis & Reporting
We compile the findings into clear, actionable reports, revealing trends, objections, and high-intent prospects.
Step four
Sales Handoff (If Applicable)
We deliver a pre-qualified list of engaged leads, complete with insights that help your team close faster and book with confidence.
Case study: Parker Hannifin
“We’ve had the pleasure of working with SalesRoads over the course of several years now, and have found them to be tremendously accommodating. I recommend SalesRoads to anyone looking for a true sales partnership with a talented team of professionals.”
J McGowen, Lead Gen Mgr.
B2B Lead Generation Programs
Our lead generation campaigns can fuel your sales operation in more ways than one. From market expansion to re-engaging missed leads, SalesRoads’ lead generation services are here to help.
Fuel distributors/third-parties
Fuel your distributors with human-qualified leads that have the greatest chance of closing.
Re-engage missed opportunities
Engage leads who have shown an interest in your business but haven’t converted to customer.
Accelerate your go-to-market
Our uniquely qualified appointments leads your reps to focus on what matters: closing deals, not chasing low-quality leads.
Identify new opportunities
Empower your sales team to have meaningful conversations with the B2B executives that can actually sign on the line.
Lead Generation reviews
America's Most-Trusted Lead Generation Service
Don’t take our word for it, read some reviews of our lead generation programs.
Clutch
UpCity
G2
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pricing
Skip to the Close:
Lead Gen Programs That Fuel Sales Performance
Skip the research and close the deal with our lead generation program that delivers pre-qualified leads directly to your sales team.
Market Research
Lead Generation
High-quality leads with in-depth qualification research
starts at
$9,500 / 4 weeks
Your Team
Dedicated SDR
Sales Operations Team
Director of Client Success
Talent Development Manager
* Find the best solution that fits your needs. Compare our packages here.
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Wave 'Goodbye' to Your Empty Pipeline
A lack of business opportunities shouldn’t create unnecessary stress. We’ll create opportunities; your sales team closes deals.
