Appointments set with your ideal customer, scheduled and confirmed.
Getting the right person on the phone is only half the battle. Stop wasting time on hold and start speaking directly with key decision makers who have the authority to close a deal.
Every interaction is a reflection on your business, which is why you approve all messaging from call approaches to voicemails. This protects your reputation and keeps messaging consistent across channels.
You identify your ideal customer. We then introduce your product to build interest and set an appointment on their calendar so you can close the deal.
This is your road map to success. It contains everything from call scripts, to rebuttals, to targeting strategies, and key value propositions. Oh, and it’s yours to keep, renewal or not.
We’ll engage in an in-depth review of your current sales process, products, and best customers to design an appointment setting program that will create the greatest return on your investment.
From weekly reports to daily run sheets, you can stay constantly up-to-date on your campaigns performance. We can even integrate real time into your CRM.
Our SDRs undergo 3x industry standard training before launching your product. But it doesn’t stop there, all SDRs participate regular coaching sessions to generate the best possible outcomes.
You don’t need appointments just to fill your calendar, you need to improve your bottom line. That’s why we measure our success by generating a positive ROI for your organization. See how much you stand to save with SalesRoads.
B2B Appointment Setting is a form of Sales Outsourcing where an outsourced organization works to set qualified appointments with prospects who are interested in learning more about a company’s product or service. Companies often struggle to find a sufficient number of new prospects and Sales Qualified Leads (SQLs) to ensure they have enough top of the funnel opportunities for their salespeople to hit quota and continually increase their organization’s sales.
As a result, many companies have turned to sales outsourcing partners whose only focus is on B2B appointment setting. These third party outsourced organizations will build a targeted prospecting strategy to find, engage, and qualify prospects for a company’s sales team.
A B2B appointment setting program usually starts with generating a list of high-value target accounts that fit the company’s Ideal Customer Profile (ICP). Then the key prospects within those accounts are identified as the right targets to start the sales process. Once the list is developed, a full multi-touch and channel strategy is created where a Sales Development Representative (SDR) will leverage the phone, email and social media to proactively prospect into those accounts.
All messaging should be customized upon the needs of the prospect and how the company can help them with the problems they are currently facing. A well structured B2B Appointment Setting program is the number one way to increase a company’s sales through a predictable pipeline of qualified appointments and sales qualified leads for their sales team.
There are a lot of variables that impact the success of a B2B appointment setting campaign. The first thing to focus on for a successful B2B appointment setting campaign is creating a playbook. This playbook should contain all call approaches, target prospects broken down by industry, title, and company dimensions, as well as potential objections and other barriers to success.
The second thing to focus on is recruiting high quality Sales Development Representatives (SDRs) who will conduct the actual outreach to set appointments. The SDRs you retain will be representing your brand while setting appointments, as such, it is very important you retain high-quality SDRs who can represent your brand with the utmost authority.
Finally, you want to focus on creating a high quality lead list for your SDRs to call on. Because your SDR team will go about setting appointments with the leads you give them, it is essential they have a high quality list or they will set appointments with the wrong targets.
Setting appointments with key decision makers is the ultimate goal of any appointment setting campaign. In many cases, an appointment with someone who does not have decision making authority, or at least influence over the decision making process, would be considered an unqualified appointment. Although there are many strategies for contacting decision makers there are a few methods you can use right away.
Don’t let a lack of new business opportunities create unnecessary stress. SalesRoads frees your team from the constant grind of generating new opportunities by creating a high-performing pipeline that allows your team to close more deals than you ever imagined!
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