B2B Appointment Setting Done Right

Discover how SalesRoads can help you grow your revenue while seamlessly integrating into your existing business, marketing, and sales processes. Whether you are looking to cut costs, or simply increase the number of qualified appointments, SalesRoads can assist you with a custom tailored B2B appointment setting campaign. Our experienced, highly trained US based sales development reps (SDRs) build trust with prospective clients while promoting your products, services and solutions. Our Sales Development Representatives generate appointments for your sales team with qualified prospects who are primed to have serious sales discussions.

Identify And Connect With Hard-To-Reach Decision Makers

Unlike small-to-medium sized businesses, enterprise-level companies generally make decisions by committee. Our account based sales approach enables you to identify and reach the various influencers within an organization while working collaboratively with your sales team to have serious sales discussions.

We Stay On Message And Build Trust

Consistent messaging is critical when you’re targeting multiple stakeholders within a large account. We partner with your marketing department to ensure that the messaging in all your communication channels is strategically aligned while still satisfying the diverse needs of multiple high value prospects.

B2B Power Appointment Setting


What Is included In Our Inside Sales Campaigns?

Your Strategic Partner – Part of the magic of partnering with SalesRoads lies in our process. Our strategic planning will boost your sales growth. Before starting a program, we understand that consistent messaging is critical when you’re targeting multiple stakeholders within a large account. We’ll engage in an in-depth review of your current sales process, products, and best customers to design an appointment setting program that will create the greatest return on your investment.

List Selection – We believe that a good campaign begins with a good list. We identify and connect with those hard-to-reach decision makers you want your salespeople to have in their pipeline. Our in-house research department uses proprietary data science methodology, a revolutionary approach to lead generation and list development. We offer a vetted and branded process to generate a full list of Marketing Targeted Prospects with the exact companies that match your ideal customer profile and are most likely to buy your products or services.

Demand Generation Playbook – We believe that a concise and powerful call approach and sales strategy is vital to the success of our client’s appointment setting campaign. We develop a Demand Generation Playbook which is the “living breathing strategy” of your appointment setting campaign and it becomes yours whether you renew with SalesRoads or not. It contains the call approaches, the emails, the voicemails, the email cadence and the rebuttals, based on your value proposition, success stories, objectives and qualification criteria.

Comprehensive Training – SalesRoads’ comprehensive training program with ongoing sales training, role-playing, coaching, call reviews and motivation will ensure the success of your campaign. We’ll develop a training program customized for your campaign to teach, review and assess our sales development representatives (SDRs) understanding of your products and value proposition.

Robust Reporting Capabilities – We take an analytical approach to each of our appointment setting campaigns and use a proprietary CRM which allows for robust reporting and campaign monitoring. We use this data to continually refine campaigns to ensure we are calling into the most receptive and profitable prospects. We also develop customized reports and generate call recordings to give you all the data needed to monitor your campaign.

Our Experienced Sales Development Reps – Our SDRs are not only adept at cold calling, they have an average of over 14 years of sales and appointment setting experience. Once they join our team they complete one of the most rigorous training programs in the appointment setting industry. This training assures our clients they can interact with key decision makers from the small business owner to the C-level executive.

A Strong ROI That Speaks For Itself – SalesRoads has played a key role in helping numerous businesses to outperform their sales expectations and reach the right decision makers faster. Our multi-layered lead generation approach makes it possible to quickly transform cold leads into validated sales opportunities. With SalesRoads Connected Calling, we research, cultivate, engage and nurture prospects through social media channels like LinkedIn, Twitter, and blogs as well as traditional cold calling.

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