🎉 SalesRoads acquires VSA Prospecting, strengthening its leadership in the lead generation industry. Read the announcement here.

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Outbound Calling Methodology

Cold calling still works. See how we put the power of 1:1 communications to work to generate uniquely qualified sales opportunities for your brand.

Trusted by America's Leading Brands

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Calling Campaign Launch Process

We bring 17+ years of expertise to ensure seamless onboarding, SDR training, and rapid GTM execution, so you start seeing results faster.

15 Business Days to Launch

We take the time to deeply understand your business, ensuring that every strategy we develop is fit-to-purpose.

We take your outbound motion from zero to fully operational in 15 business days.

Week 1: A two-hour deep dive into your business and market to build a comprehensive sales playbook.

Week 2: List building and set up the integration with your internal CRM.

Week 3: A rigorous 5-day training program.

Go-Live: Full campaign launch with real-time performance monitoring and ongoing optimization.

Reporting & Optimization

We constantly monitor key metrics to fine-tune your calling campaign, ensuring continuous improvement and maximum impact.

We analyze metrics to continually improve your program. You can access this information anytime via your custom reporting dashboard.

TDM’s train and coach based upon SDR-level performance metrics and call listening, ensuring your messaging resonates and drives the best possible results.

Seamless Appointment Handoff

Once a lead is engaged, we ensure a frictionless transition from your outsourced SDRs to your in-house AE.

Booking appointments directly onto your calendar, so you can focus on closing deals with confidence.

Focus on closing.
We’ll handle the rest.

Cancel anytime. No Commitments.

★★★★★ 5/5

5/5 Stars

"Salesroads is hands down the best outsourced sales organization I've worked with."

Stephen Spiegel

CEO, Crew Hu

OUR METHODOLOGY

Outreach Methodology

Every step, from lead sourcing to call outreach, is designed to maximize engagement and deliver appointments with the right decision-makers.

Lead Research & Verification

We don’t rely on outdated, generic lead lists. We source data from top B2B databases to ensure accurate, up-to-date contact information. Our data team double-verifies prospecting data from multiple sources and segment prospects strategically based on industry, role, and buying signals for higher conversion rates.

Calling Execution

To ensure every conversation is impactful and drives results, we use a consultative approach focused on pain points and value, not just a scripted pitch, overcome objections in real-time to keep prospects engaged , and everage follow-up cadences to nurture interest and convert cold calls into booked meetings.

Rigorous SDR Training

We don’t believe in one-and-done training. Instead, we invest 3x the industry standard to ensure SDRs are fully prepared. They through intensive training, continuous skill development, and real-time coaching with their dedicated sales coach who fine-tunes messaging, strengthens objection handling, and ensures they represent your brand with confidence.

methodology

We Own the Phones

Our outbound calling programs break through the noise in a way other channels simply can’t. This is how we make it work:

Dedicated SDRs

With an average of 5-10 years of experience, our SDRs have the expertise to tackle even the most challenging sales intros.

3x Industry Standard Training

We take your reputation seriously. We invest 3x the industry standard in SDR training to ensure your reps are ready to act as ambassadors for your brand.

Dedicated Sales Coaches

All reps need coaching. That’s why every SDR on your program is managed directly by a dedicated sales coach.

case studies

We Turn Cold Calls Into Closed-Wons

Read our case studies to see how we can help your business grow through our award-winning appointment setting services.

A CSC Subsidiary: The Company Corporation

Case Study: A CSC Subsidiary – The Company Corporation

Case Study: Protecht

Case Study: The Protecht Group

$27M Total Pipeline Generated For AchieveIt

Case Study: AchieveIt

Case Study: 16+ appointments scheduled per month for Captify.

Case Study: Captify Health

Case Study: $1,000,000+ revenue generated for Körber.

Case Study: Körber Supply Chain

Case Study: $585,000 pipeline generated for Snappet.

Case Study: Snappet

Case Study: 1.614 meetings scheduled for Bid Retriever.

Case Study: Bid Retriever

Case Study: $2.2m revenue generated for Parker Hannifin.

Case Study: Parker Hannifin

Reviews

America’s Most-Trusted Cold Calling Service

Don’t take our word for it, read some reviews of our lead generation programs.

Clutch

4.9/5

★★★★★ 4.9/5

“What matters to us is sales, and because of them, our business is growing every month.”

Ron Cohen

Partner, R&Y Group

UpCity

5/5

★★★★★ 5/5

"SalesRoads quickly and effectively exceeded my lead generation targets in a short timeframe. "

Calvin Clark

Executive, Paylocity

G2

4.9/5

★★★★★ 4.9/5

"They are a first-class operation that goes above and beyond to do the right thing for their clients!"

Client Review: Bryan Louma's photo.

Bryan Luoma

CEO, Cadsourcing

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