13 Inspirational Appointment Setting Quotes to Keep Your Team Going

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It’s easy for sales development representatives to feel demotivated when facing rejections on a daily basis. Sales development leaders can help uplift their teams’ spirit by sharing inspirational quotes from successful individuals. 

Appointment Setting Quotes That Will Inspire Your Team

Here are inspiring quotes from industry leaders to share with your team:

“The questions you ask are more important than the things you could ever say.”1 – Thomas Freese

Asking the right questions is essential to SDRs because it helps them identify high-value leads and establish a positive rapport. This quotation can inspire your sales staff to work on their questioning technique, which is crucial for success.

“The key is not to call the decision maker. The key is to have the decision maker call you.”2 – Jeffrey Gitomer

This quote reminds SDRs that they should be the ones influencing buying decisions, not the other way around. To do this, they need to highlight their offerings’ value to attract the attention of high-quality prospects. 

“All great achievements require time.”3 – Maya Angelou

Maya Angelou might not be a salesperson, but her words speak volumes to SDRs frustrated for not getting the intended results. If your team’s morale is low, sharing this phrase can encourage them to keep working hard and not give up.

“Outbound prospecting is all about quality, not quantity.”4 – Aaron Ross

This quote highlights the importance of scheduling appointments with high-quality leads who have higher chances of conversion with the least effort needed. 

“Success depends upon previous preparation, and without such preparation, there is sure to be a failure.”5 – Confucius

This long-standing saying from Confucius can encourage SDRs to do extensive research and preparation when implementing appointment setting tactics. SDRs can easily answer leads’ inquiries and overcome their objections with confidence when they are well prepared, increasing the chances of successfully booking meetings. 

“Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.”6 – W. Clement Stone

How SDRs conduct themselves when speaking with leads can make or break their chances of booking an appointment. Sharing this quote with your reps will remind them of the importance of properly representing the brand and offerings they speak for. 

“Sellers who listen to buyers carefully and then give them the missing ingredients – those are the ones who stand out.7 – Deb Calvert

Understanding target customers’ pain points plays a crucial role in appointment setting success. This saying can encourage SDRs to get to know their target audience better to make a positive impression and establish rapport. 

“Treat your salesperson like you would treat your most important customer – because he is!”8 – Colleen Stanley

SDRs will thrive when they feel supported and appreciated. This saying is a great reminder for sales leaders that their team members are as important as their customers. 

“When a team takes ownership of its problem, the problem gets solved.”9 – Jocko Willink

Sometimes, the reason SDRs cannot convert results is internal problems. This quote highlights the importance of taking accountability, recognizing problems, and finding solutions as a team to increase the chances of success.

“It is not about having the right opportunities. It is about handling the opportunities right.”10 Mark Hunter

This quote can serve as a helpful reminder that every prospect matters. While they may not be a suitable fit, SDRs should nonetheless make a strong impression on leads who do not qualify yet, since they may become suitable in the future.

“Don’t try to do everything by yourself, but try to connect with people and resources. Having that discipline and perseverance is really important.”11 – Chieu Cao

There can be times when SDRs feel like they have to succeed on their own, which should not be the case. The whole point of having a team is to have a support system that will help them improve professionally and personally. 

Sharing this quote will serve as a reminder that SDRs have managers that got their backs. If they hit their head on a wall or need training and coaching, they should not hesitate to ask for help— that’s why they are a team. 

“It is not the strongest species that survive, nor the most intelligent, but the most responsive to change.”12 – Charles Darwin

Sharing this quote with SDRs will remind them that appointment setting is a trial-and-error process. If something is not working out, they should try new tactics instead of repeating the same mistakes. 

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”13 – Thomas Edison

Persistence is one of the important traits of a successful SDR. This is what fuels them to try again until they land a meeting with a high-value lead. If they are running low on motivation, this quote can inspire them to keep going.

Bottom Line

Supporting your SDRs emotionally and mentally is just as vital as providing them with top-notch training opportunities. A group meeting or one-on-one coaching session is a great time to share one of the quotations mentioned above. They can effectively help boost morale and keep your team motivated. 


  1. https://www.linkedin.com/in/qbsresearch/
  2. https://www.gitomer.com/
  3. https://www.britannica.com/biography/Maya-Angelou
  4. https://www.linkedin.com/in/aaronross/
  5. https://www.brainyquote.com/lists/authors/top-10-confucius-quotes
  6. https://www.wcstonefnd.org/history/
  7. https://www.linkedin.com/in/debcalvertpeoplefirst/
  8. https://www.linkedin.com/in/colleenstanleysli/
  9. https://jockopodcast.com/
  10. https://www.linkedin.com/in/markhunter/
  11. https://www.linkedin.com/in/chieucao/?originalSubdomain=uk
  12. https://www.britannica.com/biography/Charles-Darwin
  13. https://www.britannica.com/biography/Thomas-Edison
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