Outbound Email Methodology

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Email Campaign Launch Process

We bring 17+ years of expertise to ensure seamless onboarding, SDR training, and rapid GTM execution, so you start seeing results faster.

15 Business Days to Launch

We take the time to deeply understand your business, ensuring that every strategy we develop is fit-to-purpose.

We take your outbound motion from zero to fully operational in 15 business days.

Week 1: A two-hour deep dive into your business and market to build a comprehensive sales playbook.

Week 2: List building and set up the integration with your internal CRM.

Week 3: A rigorous 5-day training program.

Go-Live: Full campaign launch with real-time performance monitoring and ongoing optimization.

Reporting & Optimization

We constantly monitor key metrics to fine-tune your email campaign, ensuring continuous improvement and maximum impact.

Gain full visibility into your campaign with a real-time analytics dashboard, allowing you to track performance and make data-driven decisions.

We refine our approach through ongoing A/B testing, ensuring your messaging resonates and drives the best possible results.

Seamless Appointment Handoff

Once a lead is engaged, we ensure a frictionless transition from your outsourced SDRs to your in-house AE.

Booking appointments directly onto your calendar, so you can focus on closing deals with confidence.

Focus on closing.
We’ll handle the rest.

Cancel anytime. No Commitments.

★★★★★ 5/5

5/5 Stars

"Salesroads is hands down the best outsourced sales organization I've worked with."

Stephen Spiegel

CEO, Crew Hu

OUR METHODOLOGY

Outreach Methodology

Every step, from lead sourcing to email outreach, is designed to maximize engagement and deliver appointments with the right decision-makers.

Lead Research & Verification

We don’t rely on outdated, generic lead lists. Instead, we pull from the largest B2B databases to ensure comprehensive coverage, cross-check data against LinkedIn profiles to confirm accuracy, and use Unbounce and multi-step verification to ensure deliverability and eliminate bad emails.

Email Deliverability & Infrastructure

To ensure our emails actually land in inboxes, not spam, we warm up domains and mailboxes before launching campaigns, rotate sending domains and maintain dedicated IPs for each client, and monitor and optimize sender reputation in real-time.

Precision-Engineered Email Outreach

We craft high-converting, multi-step email campaigns designed to maximize engagement. Every email is tailored based on role, company insights, and recent activity; we analyze response patterns to refine messaging and improve conversion rates; and our infrastructure ensures emails land in inboxes, not spam folders.

AI-Powered Personalization

We leverage AI to craft hyper-relevant messaging for every prospect. Our system scrapes publicly available insights from LinkedIn, news articles, and company websites, identifies key trigger events like funding, leadership changes, expansion, and generates personalized email copy tailored to each lead.