Your Complete Outsourced SDR Team
The Most Experienced SDRs in the Industry, a Highly Qualified Pipeline, Only 15 Days to Launch
Our SDRs Accelerate Your Pipeline
Your Strategic Partner in Sales
We’re here to take your business to the next level. In-depth data analysis, to discussing which appointments are most profitable, to a comprehensive Demand Generation Playbook that’s yours to keep, SalesRoads is your strategic partner in sales.
Trusted by these Brands
Benefits of an Outsourced SDR Team
We understand the importance of delivering results that drive a profit. Don’t settle for sub-par appointments that fail to generate a positive economic impact.
Free Your Time
We’re not just talking about the time your executives spend prospecting. Free your entire organization from the burden of recruiting, interviewing, training, and managing an internal SDR team.
Everything from employee turnover to the cost of office space can quickly tank the ROI of an internal team. Fix your costs and drive profit with an outsourced sdr team.
Recent Appointments Set With VP or C-Level Executives
Trust the Professionals
Key SDR Outsourcing Features
3X Industry Standard Training
Our SDRs undergo 3x the industry standard training, ensuring we represent your business with the same depth of knowledge as an internal team.
A Complete Outsourced SDR Team
An inside sales team is more than just SDRs. From a complete team of data and research specialists, to coaching and team management, we provide you with a complete team to ensure the greatest results.
The Most Experience in the Industry
SalesRoads has 11+ years of demonstrated demand generation experience. Not only that, but our SDRs have an average 14+ years of sales and appointment setting experience.
You can expect a white-glove, tailored approach to building your campaign. We work to uncover your business’ unique value and then tailor our call efforts at the call-level for maximum results.
Data Driven Outreach
Every good campaign starts with a good prospect list. Don’t settle for less than a top-notch data team. We build lists that are 98% proficient, ensuring our SDRs are targeting the right people, at the right businesses.
15 Days to Launch
We understand the importance of delivering quick results. That’s why we are able to get your campaign up and going in just 14 business days.
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Outsourced SDR FAQ
SDR stands for Sales Development Representative. An SDR is an inside sales representative responsible for the front end of the sales process often referred to as the top of the sales funnel. SDRs specialize in outbound prospecting into targeted prospects, generating interest, and then qualifying them for an introductory appointment with an Account Executive (AEs). SDRs are primarily responsible for generating Sales Qualified Leads (SQLs) and booking appointments instead of closing business, which results in signed contracts or monies paid. An SDRs quota is usually based upon the number of qualified meetings they book.
Companies often divide the sales role between SDRs and AEs to allow for specialization and, when done right, usually leads to increased sales and productivity in each function. AEs will take the introductory appointments set by the SDR and then move them through the sales funnel all the way to close. An AEs quota is usually based on the number of deals, gross profit, or revenue sold.
Some companies use the terms SDRs and Business Development Representatives (BDRs) interchangeably. But increasingly we have seen SDRs focusing on outbound prospecting whereas the BDR role is more focused on the qualification of inbound leads generated by marketing programs.
BDR is short for Business Development Representative and can be used interchangeably with SDR (Sales Development Representative), in most cases.
In other cases, when a distinction is being drawn between the two terms, a BDR is typically responsible for qualifying inbound leads, while an SDR focuses on outbound cold prospecting.
Deciding if you want to outsource your SDR team is an important decision and one that can be critical in determining a company’s growth trajectory. The number one reason we have seen that companies make the choice to outsource their SDR team is that they need to rapidly grow their sales team’s pipeline. Like anything, to create a high performing department takes time, focus and experience. Many fast-growing companies find themselves stretched and rather than building an SDR team internally would rather partner with a company whose only competency is building effective SDR teams.
Here are a few key things that companies look at when deciding if they should outsource their SDR team.
1) Are they under pressure to rapidly increase sales and do not have enough top of the funnel leads to support their sales team’s quota?
2) Do they have an executive internally who has a track record of success at building SDR teams for other organizations?
3) Are they having trouble recruiting and retaining top SDR talent at their organization?
4) Do they have a demand generation playbook that they can continually iterate based upon success metrics and listening to calls?
5) Do they or can they build a full training and coaching program centered around the SDR department?
Sales Development Representatives (SDRs) are usually given or are tasked with developing a target list of accounts and associated prospects within those accounts. These target accounts should match the ideal customer profile (ICP) of that company so that the Sales Qualified Leads that are developed by the SDRs are of the highest potential value to the organization. One of the great benefits of sales development versus other forms of marketing outreach is that you can highly target your efforts towards the highest value accounts within your Total Addressable Market (TAM). This type of focus allows your sales team to have the highest probability of signing deals with clients who are most valuable to your organization.
Once a target list has been defined or created the SDR will follow or create a sales cadence that includes multiple client touch points using a variety of channels including, phone, email, and social media. Many SDRs will spend time researching the account and prospect so that they can use both customized touches that are personalized around both the prospect as well as the company they work for.
This personalization helps explain the value of the product or service to the prospect and how, if they take a meeting, they can learn more about how their issues or “pain points” can be addressed. Though personalization is important, for an SDR to be effective they must both balance the amount of research performed with ensuring they generate enough touches to target prospects.
The cost of outsourcing your sales function can vary widely depending on the quality and level of involvement you desire. Typically, high-quality sales outsourcing costs around $10,000 per month, while cheaper solutions may cost half as much. It is also possible to find organizations that work under a pay for performance model, where they are only compensated when a deal is signed or an appointment is booked.
Here are some of the key things that can drive the costs of an outsourced sales team:
- Do you want a domestic-only sales team or you are comfortable with an overseas staff?
- How much sales experience do you want the sales team to have?
- Do they have a training and coaching methodology for their sales team?
- How often do you meet with the outsourced sales team and do they iterate their sales approaches based upon metrics and feedback?
- Are you getting a full inside sales department with sales operations, coaches and SDRs or are you getting just an SDR who has little oversight from the company?
- Do you want the partner to generate a targeted lead list for you and to continue to keep the data fresh throughout the program?